Reviewing Service Quality Towards Consumer Loyalty: A Shariah Economic Perspective

Authors

  • Misi Anggraini Islamic Economics Study Program, Imam Bonjol State Islamic University Padang
  • Duhriah Duhriah Islamic Economics Study Program, Imam Bonjol State Islamic University Padang

DOI:

https://doi.org/10.59107/ri.v4i2.80

Keywords:

Keywords : Service Quality, Consumer Loyalty, Supermarkets

Abstract

Budiman Swalayan is one of the supermarkets that was founded in 1999 which was founded by H. Yasmar in Bukittinggi. Until now there are as many as 16 branches in several regions, which are dominated in the city of Padang with as many as 10 branches. Budiman Swalayan sells various products for daily necessities. This study aims to analyze the effect of service quality on consumer loyalty at Budiman Supermarkets, Padang City. The research method used in this study is a qualitative research approach to case study research, data analysis used is a case study with data collection techniques through interviews, observation and also distributing questionnaires through the Google form. The results of this study obtained results that indicated that service quality greatly influenced consumer loyalty. However, apart from service quality, there are many other things that affect consumer loyalty at Budiman Supermarket, Padang City, including: prices, products, facilities, member cards, and the shari'ah principles applied by Budiman Supermarket, Padang City towards employees and several activities in Budiman Supermarket, Padang City.

 

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Published

2025-12-30

Issue

Vol. 4 No. 2 (2025): July - December 2025

Section

Artikel

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